A key roll for the brand reputation manager

is to extend the company’s Internet presence both for the company Web sites and, significantly, beyond it. The more places where the brand is visible, the better. On-line PR is important and is a
contributor but is by no means the whole story.

Building a brand reputation is hard work. Few companies look upstream and downsteam to add to their brand presence. Providing stakeholders such as retailers, dealers, distributors with the means and incentive to add the company banner advertisement can deliver the brand message and easy access to the company site in a million different ways.

Retailers and business to business companies can look to the Web sites of their suppliers and ask for the inclusion of advertisements and banner ads to reach out to the supply chain audience. Suppliers in this sense can include everyone from a bank to a shrink wrap vendor.

The book seller Amazon is a brand which attracts a lot of visitors (6 million) and the auction houses (like Ebay, with 6 million) have big audiences too. They have a massive number of on-line marketing partners to draw netzines to their site. Below is an example of the Electrolux opportunity and demonstrates the point, literally, graphically.

Article Series

This article is part 23 of a 37 part series. Other articles in this series are shown below:
  1. The Internet Influence
  2. Reputation
  3. The Internet Society
  4. How People Use The Internet
  5. The Opinion Formers
  6. A Stakerholder Society
  7. Its Fast
  8. Technology For The People
  9. A Reputation For Responding
  10. Newsgroups, Chat and Cybercast
  11. The Nature of Newsgroups
  12. Chat Overtaking Newsgroups
  13. Cybercasting
  14. The Internet Communities
  15. Neighbourghood Communities
  16. Company Communities
  17. Community Currency
  18. The Effect Of Virutal Communities On The Bottom Line
  19. Political Communities
  20. Cyber Marketers
  21. Global Branding
  22. Accessibility
  23. Cyberbrand Outreach Accessibility
  24. Information
  25. Interactivity
  26. Brand Performance
  27. Online PR
  28. Sponsorship Marketing
  29. Brand Attacks
  30. Cyber Counterfit Sales
  31. Internal Communications
  32. Cyberstalkers
  33. Protection from Cyberstalkers
  34. Investor Relations
  35. Share Scams
  36. Protecting Investors
  37. The Investor Sites
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