Promotion Ambassadors

There are many forms of Internet marketing. Ambassador promotion is yet another. Many organisations have supporters and friends who put up Web sites about their products, services, ideals and campaigns.

This Kodak enthusiast is one of the millions of personal Web sites. They crop up everywhere. Chris lives in the Channel Isles. On the face of it, Kodak will be very happy to have such an enthusiast providing extra exposure world-wide. Of course this is an enthusiast and his Web site offers an opportunity to ensure that he continues to promote the brand through this Web presence.

A creative reputation manager will use such an opportunity to advance the brand as well as new (and mature) products. A good customer retention opportunity. On the other hand there is a problem.

Here is the Kodak brand, its logo and corporate identity being plagiarised on the Internet. It raises issues of trade mark and copyright. For some companies the solution will be to reach for the lawyers and attempt to have the logo removed. As we shall see, it happens. There tend to be tears.

Effective Internet reputation management can protect the reputation, rights and companies’ investment in corporate image and identity. It will also save a fortune on legal fees!

In this case, the alternative is for a customer oriented person to offer the ‘proper logo’ with its trademark symbol and some help with the site. A friend can become a real ambassador.

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Article Series

This article is part 26 of a 37 part series. Other articles in this series are shown below:
  1. The Internet Influence
  2. Reputation
  3. The Internet Society
  4. How People Use The Internet
  5. The Opinion Formers
  6. A Stakerholder Society
  7. Its Fast
  8. Technology For The People
  9. A Reputation For Responding
  10. Newsgroups, Chat and Cybercast
  11. The Nature of Newsgroups
  12. Chat Overtaking Newsgroups
  13. Cybercasting
  14. The Internet Communities
  15. Neighbourghood Communities
  16. Company Communities
  17. Community Currency
  18. The Effect Of Virutal Communities On The Bottom Line
  19. Political Communities
  20. Cyber Marketers
  21. Global Branding
  22. Accessibility
  23. Cyberbrand Outreach Accessibility
  24. Information
  25. Interactivity
  26. Brand Performance
  27. Online PR
  28. Sponsorship Marketing
  29. Brand Attacks
  30. Cyber Counterfit Sales
  31. Internal Communications
  32. Cyberstalkers
  33. Protection from Cyberstalkers
  34. Investor Relations
  35. Share Scams
  36. Protecting Investors
  37. The Investor Sites
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