How to add new addresses to your mailing list?

Your email list should only contain addresses for which people have willingly given you their contact info (i.e. “opt-in subscribers”) – anything else might be considered ‘spam’. Most email addresses are submitted to lists via a form on a web-site.

You can convince people to subscribe to your list in a variety ways, some more successful than others. Here are some of the most powerful means enticing incentives to offer your future opt-ins.

Offer a Free Newsletter
This has been proven to be the  best way to collect opt-in email addresses. If you offer to provide potential subscribers with information they need (and they don’t have to pay for) – information that they are looking for – they’ll be pleased to subscribe to your newsletter. These people want to know more about what you have to say! These are the people who are most likely to be open to future offers from you – once you have established a true relationship with them. It has been reported through rigorous research that up to fifty percent in sales can be generated from newsletter autoresponder follow-ups! It’s also been shown that offering free newsletters is the best way to increase your opt-in e-mail list.

Give away a free eBook
It’s a very effective way of getting more subscribers and growing your online sales. You need to make sure that the eBook is of quality information otherwise you might lose all your credibility with your subscriber. Your customer will see right through you if you give them a free ebook full of noisy information. You don’t want to lose these customers just because you were too lazy to write something of quality. Remember, these people are truly interested in what you have to offer them, so you don’t want to lose their interest right from the beginning. If you do this properly, you’ll see return visits from these loyal prospects. And you know what that means more sales for you!

Give away a series of Free Reports
If you mean to teach your visitors about something they are interested in, at no charge to them, you will not only be able to build your list quickly, but you’ll also boost your credibility as an expert in your subject. The best way to distribute free reports are via an auto-responder email software. You can set it up so your visitors will receive their reports on specified days of the week or month. You should also offer your subscribers the entire series of reports in exchange for their email address.

Offer a free article about a subject related to your service or product
This is a very powerful list-building tactic. Subscribers gained from articles are more predisposed to what you have to offer because they practically opt-in pre-sold. Plus, your credibility as an expert in your field has already been established. By offering information, which your visitors will find useful for free, you can get them to sign-up to your list (i.e. "Enter your email address here to receive your Free Guide").

Give away a Free Download
You can’t beat a free download of a “trial version” or demo  of software. If you’re selling software, this is the ideal incentive for your future opt-in.
Of course, since you collected their e-mail address when they downloaded the product, you’ll be able to offer them any special discounts on the ‘full version’ of your software just before the trial version expires.

There are no hard and fast rules about how you should hold or store your email list -- though online auto-responder services are great tools -- but it must contain the ability for people to unsubscribe (people must be able to request not to receive any further emails from you).

Without a doubt, the hands-down best, and most compelling opt-in offer is a Free Newsletter.You will not only get a truck-load of opt-ins, but you will also be able to expose them to yourcompany and your offer many times over the course of a few months!

Article Series

This article is part 1 of a 3 part series. Other articles in this series are shown below:
  1. Opt-In Tips - The Most Compelling Offers
  2. The Golden Rule Goes A Long Way ? Even With Internet Marketing
  3. Get the Most Out Of Your Opt-In Newsletter
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