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Cyber Counterfit Sales
http://www.rankingtoday.com/articles/41/1/Cyber-Counterfit-Sales.html
By David Phillips
Published on 09/3/2007
 
The Internet has become a hotbed for the sale of counterfeit luxury items. Increasing risk of losing significant market share due to brand confusion and devaluation of image.

Cyber Counterfeit Sales
Children's toys are not the only items being counterfeited and sold over the Internet” said Brandy Thomas, CEO and chairman of Cyveillance.

“The Internet has become a hotbed for the sale of counterfeit luxury items that you might typically find on any street corner in New York City—watches, pens, sunglasses, leather goods, you name it. Like in the streets of New York, prices that seem too good to be true, usually are.

“With every click of the mouse, companies are increasingly at risk of losing significant market share due to brand confusion and devaluation of their image while cheap imitations become ever more accessible over the Internet. An impending crisis awaits companies that don’t act now to protect their valuable brands on the Internet as the Web continues to grow.”