Porous Organisations

The time when company executives were in control of what was said about a company has been fading for some time. Growth in the numbers of publications has meant that there is already a wide media with ever more specific interest in the company. The advent of the Internet now means that any and every aspect of the company is open to comment by anyone. What is said can come from employees, suppliers, investors, activists, in fact any stakeholder. In addition, comment about your company can be made by people who have no knowledge about the company what so ever.

This porosity, the means by which information can flow in and out of a company from and through anyone, is one of the most significant aspects of the Internet for company directors.

It means that there is a need for a completely new way of thinking about mission, strategy, internal motivation and communication. There will always be disaffected stakeholders. The key to management of this phenomena is in ensuring that there is close understanding of corporate objectives throughout the organisation. In this way, even the most unpalatable events can be managed without the disaffected being able to create a constituency that will harm the corporate whole.

In addition, the Internet adds the dimension that the company will need to protect its stakeholders from the effects of the disaffected.

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Article Series

This article is part 31 of a 37 part series. Other articles in this series are shown below:
  1. The Internet Influence
  2. Reputation
  3. The Internet Society
  4. How People Use The Internet
  5. The Opinion Formers
  6. A Stakerholder Society
  7. Its Fast
  8. Technology For The People
  9. A Reputation For Responding
  10. Newsgroups, Chat and Cybercast
  11. The Nature of Newsgroups
  12. Chat Overtaking Newsgroups
  13. Cybercasting
  14. The Internet Communities
  15. Neighbourghood Communities
  16. Company Communities
  17. Community Currency
  18. The Effect Of Virutal Communities On The Bottom Line
  19. Political Communities
  20. Cyber Marketers
  21. Global Branding
  22. Accessibility
  23. Cyberbrand Outreach Accessibility
  24. Information
  25. Interactivity
  26. Brand Performance
  27. Online PR
  28. Sponsorship Marketing
  29. Brand Attacks
  30. Cyber Counterfit Sales
  31. Internal Communications
  32. Cyberstalkers
  33. Protection from Cyberstalkers
  34. Investor Relations
  35. Share Scams
  36. Protecting Investors
  37. The Investor Sites
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