Cybersavvy Stakeholders

This returns us to the need to implement company wide belief in corporate mission, standards and objectives. To have an effective outward presence, managers need to look inside their organisation to secure commitment among their own stakeholders.

In many ways, the Internet provides its own solution with the availability of Intranets, which, if attractive, instructive, helpful and appealing offer excellent means to communicate at every level at the kind of speed the Internet demands.

The nature of companies with effective Intranets is that its application also makes the company more porous and this level of transparency has its drawbacks. That there is confidential information in every company goes without saying. Clarity in explaining why it is confidential and the consequences of such information in the wrong hands to fellow stakeholders needs to be articulated to all.

In this way, the company creates its own defences and the virtual communities within the company become substantially self regulating.

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Article Series

This article is part 31 of a 37 part series. Other articles in this series are shown below:
  1. The Internet Influence
  2. Reputation
  3. The Internet Society
  4. How People Use The Internet
  5. The Opinion Formers
  6. A Stakerholder Society
  7. Its Fast
  8. Technology For The People
  9. A Reputation For Responding
  10. Newsgroups, Chat and Cybercast
  11. The Nature of Newsgroups
  12. Chat Overtaking Newsgroups
  13. Cybercasting
  14. The Internet Communities
  15. Neighbourghood Communities
  16. Company Communities
  17. Community Currency
  18. The Effect Of Virutal Communities On The Bottom Line
  19. Political Communities
  20. Cyber Marketers
  21. Global Branding
  22. Accessibility
  23. Cyberbrand Outreach Accessibility
  24. Information
  25. Interactivity
  26. Brand Performance
  27. Online PR
  28. Sponsorship Marketing
  29. Brand Attacks
  30. Cyber Counterfit Sales
  31. Internal Communications
  32. Cyberstalkers
  33. Protection from Cyberstalkers
  34. Investor Relations
  35. Share Scams
  36. Protecting Investors
  37. The Investor Sites
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