Email marketing: a blessing for small business owners.

An effective, targeted email-marketing campaign can drive traffic to your site, get your name in front of qualified prospects and turn leads into sales — for much less than what you'd spend on a traditional direct-marketing campaign.

Once you have developed your email list, how do you turn those devoted subscribers into sales? No matter what strategies you used to get your subscribers to opt-in on your emailing list, many of them are already pre-sold to your product. Now, you just have to close the deal.

In this lesson, I’m going to show you why your site needs a newsletter and how to maximize your sales by using this powerful incentive. Offering a free newsletter is the best way to collect loyal subscribers who are actively looking for answers to their problems. If you offer to provide potential subscribers with information they need, they’ll be glad to subscribe to your newsletter.
But obviously the secret is out, and most online businesses are taking full advantage of the powerful capabilities of this marketing tool. And as a result, there has been a mass of newsletters on the Internet full of nonsense and spam – leaving Internet visitors with a wary concern about handing over their email addresses to just anyone.

This doesn’t, however, mean that you shouldn’t start your own newsletter. And it doesn’t mean that you’ve missed the boat. All it means is that you are going to have to work at providing your subscribers with quality information that they deem worthy enough to entrust their email address with you. Not a problem! Just create a newsletter that people read faithfully, that is considered to be a reliable source of quality information, and that attracts a consistent number of opt-in subscribers.

The best part about newsletters is that you can produce them with little to no cost at all! Of course you can hire a ghost writer to compose your newsletter, but the best way to truly acquire a lasting relationship with your customer is by simply “talking” to them.
Nowadays, it’s easy to get away with informal conversations with someone you don’t know all that well. In fact, many people actually feel more comfortable with the fact that you’re talking to them like a friend. Don’t underestimate the power of this kind of relationship!

If you are communicating on a regular basis with your subscribers, giving them valuable information, and allowing them to get to know and trust you, you shouldn’t be too surprised about how many of them will actually become devoted customers. Email newsletters are one of the great bargains in marketing. They keep your company in front of your customers on a regular basis for very little cost.

Newsletters aren't right for every audience – I wouldn’t recommend them if you’re targeting the local B-I-N-G-O crowd – but if you're in the web hosting business, there's a good chance that 100% of your customers and prospects use email, making newsletters a great tool!
Email newsletters are proven to increase sales, if used properly. It has been reported by rigorous research and testing that up to 50% in sales can be generated from newsletter autoresponder follow-ups! And I’m sure you’ll also be glad to hear that if used properly, up to 10% of opt-in subscribers will purchase the product being sold. In case you didn't get that – it’s been reported that...

Article Series

This article is part 3 of a 3 part series. Other articles in this series are shown below:
  1. Opt-In Tips - The Most Compelling Offers
  2. The Golden Rule Goes A Long Way ? Even With Internet Marketing
  3. Get the Most Out Of Your Opt-In Newsletter
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