Do you think that building up your opt-in email list hard? It might seem so, but it really isnít! As Iíve shown you over the course of the past two lessons, it simply breaks down to just spending a few hours to write compelling opt-in offers and knowing the strategies to increase your click-through rates on those promotions.
How can you make these offers more visible to your potential subscribers? Of course, you need to provide alluring offers, but there are other marketing tools that will make your promotion more visible and appealing to your potential subscribers – thus increasing the odds that they will opt-in on your offer.
There’s a large array of strategies that well-known Internet marketers have proven to be successful. I have compiled together a “Top Ten” list of the best ways to fatten your opt-in list, and actually get your visitors to “sign-up”. These tactics have been researched by the most recognized marketers on the Internet and have been proven very successful at skyrocketing lists of loyal opt-in subscribers.
There’s a reason that I listed this strategy as #1. If you ask any good Internet marketer, they will tell you that THE single biggest way to increase your opt-in subscriber list is to use pop-ups. Many times visitors find these ads annoying, but it has been proven that pop-up ads are 13 times MORE effective at generating clicks and opt-in subscribers than standard banners and forms found imbedded in a webpage. This is a very powerful way to present your newsletter or other free incentives. It ensures that your visitors will see your offer right upfront. Without a doubt, this is the most recommended means of creating a compelling and visible offer to your customers.
Tip 2: Increase the value of your offer. Continues on the next page.
People arenít stupid, so donít try to†treat them like they are. You need to prove to your visitors that youíre serious about helping and catering to their needs. You need to show them that you truly want to create a relationship with them thatís worth their while to give you their contact information and their email address. For this focus on making sure you give them† something useful and valuable.
This will stack the odds of you getting their address in your favor. Test your product and show a professional presentation. Don't forget to double test your site navigation and order process and to read again your copy before sending out a new mailing.
Tip 3: Every time you sell a product, capture your customer's email address. Continues on the next page.
To increase your odds of getting opt-in subscribers, you should make it FREE to become a member, asking for the email address of your visitor and redirecting him to the area where he can find the material he signed up for. A member's are will also increase your site's credibility and help you build a stronger relationship with your visitors.
Build a list, build a relationship with that list by providing mind-blowing, over-the-top content, give them a free report or product and show them that you're a genuine human being that really cares about them, and you'll have them fighting at your virtual door wanting to buy your products or services.
Tip 5. Sprinkle more opt-in boxes in your sales letter. Continues on the next page.
If you have a sales page with a single salesletter, you should ideally have one opt-in box on top, one in the middle, one three-quarters of the way down, and one right at the bottom. This way, you have four chances of getting the opt-in. A good thing to do is to exchange the first, top opt-in box with a pop-up ad, and then keep the placement of the other three boxes as described above.
If your landing page or your online sales page is not long enough then you can go for 3 opt-in boxes either. But try to give as many iformation as possible to your visitors, so your prospects may turn in customers.
Don't forget the idea of the first impression. If the first impression is bad, it is almost impossible to change it afterwards. But another way round, if it is good, the visit experience will be good, which will lead to more subscriptions to your newsletter.
Tip 6. Include an E-mail Signature. Continues on the next page.
Although many times your emails will be sent to people not in your target market, you’ll be surprised at how many people actually visit the links in your signature. You won’t generate hundreds of new opt-ins a day by doing this, but every little bit helps. Your email is your first advertising tool, so use it at it's full potentiality.
Tip 7. Use Co-Registrations. Continues on the next page.
But like I said before, there are better ‘free’ ways to increase your email list than this one so use it only as an additional method to the others.
Tip 8. Include “Send to a Friend” Options. Continues on the next page.
They can simply forward the message, of course, but if you include an explicit send-to-a-friend link you are giving your customers and subscribers a gentle “nudge” to recommend your material to their friends and colleagues. This is a very powerful viral marketing technique that you need to take advantage of.
Tip 9. Promote Your Newsletter in Articles, Ezines, or Industry Directories. Continues on the next page.
When you write an article for an online database, make sure you state that your article can be used on other webpages as long as everything written is held in it’s entirety (i.e. Be certain that if someone uses your article for their website, they keep your reference and active link in the article).
Tip 10. Run contests on your website. Continues on the next page.