Tip 10. Run contests or a poll on your website
A contest at your web site works on the same principle as signing up for a contest to win a free dinner at a local restaurant. Both parties get something of value (you get their contact information and they win a prize). Make sure that the registration for this contest is SIMPLE. Your visitor should not have to spend more than a minute or two to complete the task – otherwise, they’ll frequently opt-out and leave your site before you’ve had a chance to get their email address. A great way to inform your visitors of the contest is by way of pop-up ads or a “Special Offers” page on your website.
Another thing you could do is to have people subscribe to your newsletter as a requirement of entry into the contest. If you’ve worked hard on your newsletter and included the tips from our last lesson, they will probably decide to continue to receive it
even after the contest or poll is over.
Even if you’ve only been marketing on the Internet for a short time, I’m sure you’ve heard the saying, “the money is in the list”. A good email opt-in list – one that you build yourself – is worth its weight in gold. It is the difference between being wildly successful and falling into the midst of the no-name businesses on the web.
How you go about building this email list is completely up to you. But I guarantee if you put a little bit of time and effort into your marketing campaign, and use my recommendations, you’ll see firsthand how opt-in lists will skyrocket your sales.
If you’ve never implemented an intense “opt-in campaign”, you will be shocked and no doubt excited when you find this undiscovered gold mine of possibilities! It works, and it works extremely well.