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Tip 2. Increase the value of your offer

People arenít stupid, so donít try to†treat them like they are. You need to prove to your visitors that youíre serious about helping and catering to their needs. You need to show them that you truly want to create a relationship with them thatís worth their while to give you their contact information and their email address. For this focus on making sure you give them† something useful and valuable.

This will stack the odds of you getting their address in your favor. Test your product and show a professional presentation. Don't forget to double test your site navigation and order process and to read again your copy before sending out a new mailing.

Tip 3: Every time you sell a product, capture your customer's email address. Continues on the next page.

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