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Tip 8. Include ?Send to a Friend? Options

Generate new subscribers with minimal effort if you include this in each and every newsletter, promotion, or special offer that you send out. I encourage you to make it easy for already-subscribed visitors to share your newsletter with others.

They can simply forward the message, of course, but if you include an explicit send-to-a-friend link you are giving your customers and subscribers a gentle “nudge” to recommend your material to their friends and colleagues. This is a very powerful viral marketing technique that you need to take advantage of.

Tip 9. Promote Your Newsletter in Articles, Ezines, or Industry Directories. Continues on the next page.

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