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How To Boost Your Email List with PopUp ads
By Matt Callen
Published on 06/18/2007
No matter how you feel about pop-up ads now, you will hopefully understand
by the end of this article that they are one of the most effective ways of growing your opt-in email list! You would be surprised with what a lot of website owners are doing with their pop-ups. Instead of geting marketing benefits, they just drive away their visitors. Here is why.

Busting the Myth: "Pop-up Ads Are Not Working"

Before we start, let’s do first a bit of myth busting.
Myth: Pop-up Ads Are A Nuisance and Do NOT Work.

We have all encountered lots of irritating pop-up ads over the past few years of surfing the web. You’re bound to run into a site that delivers you an extremely ridiculous pop-up advertisement – one that has nothing to do with the content of the site.

Evidently, these pop-ups will by no means be effective at rising click-throughs. All they will do is drive away the visitors. Examples might include golfing sites, music lyrics or holiday sites.

These website owners are using their pop-ups carelessly. Think about it: who that is looking for fishing equipment would opt-in on a pop-up ad selling lawn services?

You would be surprised with what various website owners are doing with their pop-ups. Some of them have been given an opportunity to advertise for a another business (possibly another company that the same individual owns) and they decide to waste their precious pop-ups with these absurd ads - in this case, a fishing site is advertising for lawn equipment.

It’s all okay to advertise for another website, but there is completely no reason for the fishing site owner to loose his pop-up advertisements on lawn gear – and in turn, annoy any visitor looking for fishing equipment. This wont work in terms of “click-throughs” and sales, and the fishing site will certainly drive away its potential customer who truly want to buy fishing stuff.

The owners of these sites are the ones who are giving the rest of us, who properly use pop-ups, a bad image. Experienced internet marketers would never do that. It’s those irresponsible website owners that have turned the ‘once well-liked pop-up’ into a nuisance for many people. These sites are simply not using pop-ups properly and maturely. And it’s a pitty that the’s this negative hype about pop-ups when it’ a fact that they work, if properly used.

If a site’s visitors are irritated by all pop-ups, why are so many well-known and recognized Internet marketers still using them? According to Nielson Netratings (a first class online statistics resource), in the last 2 years, the number of pop-ups delivered to web users has more than tripled.

The truth is, the concept of pop-ups works. Any good webmarketer will tell you they are a very powerful tool for constantly increasing your sales and dramatically boosting the number of new subscribers to your newsletter, creating loyal buyers of your services or products.

Mastering the Art of Pop-Up Marketing

Just as everything else in Internet marketing, there is an art to these ads on your site. You don’t want them to be “popping up” all over the place – obviously that’d be extremely disturbing and annoying to your visitor, and you would lose your possibility of geting their email address right from the start.

The problem doesn't lie in the theory and validity of the power of pop-ups. As marketers, we love the capabilities of them! Research shows that they work. Pop-ups are ten times more effective at generating clicks and opt-in subscribers than standard banners. The problem that Internet users face is not the pop-ups themselves, but how they are used. As I’m sure you’re familiar, email spamming is another pain on the Internet. So just as spammers have made email marketing more complicated for the rest of us, the unfair misuse of pop-ups have given them a ‘bad wrap’. The rock-solid truth is, when used correctly, pop-up ads can significantly increase your opt-in list, help successfully promote your services and boost sales at the same time.

There is a strategy of using pop ups that will not annoy your website visitors and will without a doubt help you in a variety of ways in the long run. Impossible, you say? No! If you apply a pop up correctly, your visitors will not be irritated at all. Let's face it: most of those who put pop ups on their sites are doing it the wrong way.

Below is a list of proven pop-up techniques for any marketer’s site.

Free Information Pop-ups

Everybody loves free information! This is a ideal way to promote your Free download, e-Book, e-Course, white paper, and so on. Include a ‘sign-up’ form within your pop-up ad to ensure an increased opt-in list.

Opt-In Offer Pop-ups

You should include some sort of “sign-up” offer with any pop-up ad you decide to use. This is the most powerful when you use an offer for a free newsletter. Your guest is most likely interested in your website info, so don’t miss out on the chance to capture
their email address with a Free Newsletter Opt-In Pop-up.

Special Offer Pop-ups

If you’re running a special price cut on a product, this is a very valuable way of capturing the visitors’ attention. If at all possible, try to get your visitors’ email address with this “special offer”.

Contest Pop-ups

This one is quite tricky to use with pop-up ads, though it can be very useful. Many times visitors will find a ‘contest pop-up ad’ a bit annoying. If you settle on to use this tactic, be cautious not to turn your visitors away because it takes them longer than a minute to register for your contest.

Survey/Polls Pop-ups

If you're running a survey on your website, a pop-up can be a clever way to ask visitors to take part, and then lead them through your questions. When they're done, the original window they started on will still be visble and they won't have lost their place. At the end of the survey, be sure to ask them if they would like the results of your poll to be sent to them via email. Once again, another great way to get your visitors’ email.

How to use pop-up ads

You never want to have more than one pop up window. Nothing makes a surfer madder than having two or three windows open up and possibly crash their browser in the process. You can even set it up so that only first time visitors see the pop up window. By using a script that sets a cookie you can make sure that your popup never appears to the same user more than once. So let's see how to apply them responsibly.

Entry Pop-ups

These pop-up ads show as visitors open your website or webpage. By using an ad as soon as the surfer arrives at your website, you will surely grab their attention right from the beginning. If you choose to use entry pop-ups use a script that sets a cookie, ensuring that your pop-up doesn’t appear to the same user multiple times (you can usually set the amount of times the pop-up will appear to each user).

Exit Pop-ups

The name basically explains what they do. They appear as a visitor exits your site. These are a great way to say to your visitors “Before you go, here’s one more offer to opt in”
Delayed Timer Pop-ups

These are pretty interesting little marketing tools. You can design a pop-up ad to show a certain length of time after a surfer comes to your site. This allows your visitor to check out your site first, without being slightly broken up by an entry pop-up ad. It will give them time to “browse” before you make an offer to them.

As you can see, there are quite a few places where you can make a mistake and turn a future opt-in into an irritated visitor. But employing these suggeste techniques and strategies, and take advantage of the technology available to customize these ads for your visitors, pop-ups continue to be an excellent way to increase your opt-in e-mail list as well as your sales. It’s been researched and proven – Pop-up advertisements will help to boost your opt-in subscriber list…guaranteed!