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Mistakes as part of the learning experience

It’s quite an exciting experience when after trying a new idea it actually works. To be quite honest, it’s a rather addicting feeling to see the unbelievable results after trying a new marketing strategy. No matter if it’s a plain idea that I came up with myself, or a tip that I read in a marketing forum, I get very excited when I see constructive outcomes.

Of course this doesn’t at all times happen. More often than not, I undergo what I like to call a “learning experience”. While running your company on the Internet, you’re bound to have these “learning experiences”. But don’t think of them as mistakes or ‘negative results’ – because they are far from it! Every good Internet marketer has gone through learning phases. So don’t expect everything to go just right because it won’t. However, when a new idea works, the paybacks are usually huge!

We mentioned in the prevoius article one of the most recent, shattering blows to Internet marketers. The unfortunate introduction of the Pop-Up Blocking Software.

But in any kind of marketing endeavor you either adapt and move on, or you die standing still. Don’t let technology stop you from using the most powerful marketing tool for rising your “oh so valuable” email list. The point here is not to feel sorry for ourselves and bad-mouth Google, Yahoo or Microsoft for building pop-up blockers. Instead, our goal is to consistently look for for new ways to develop our marketing plan. And you’ll find that most of the time, all we have to do is adjust our marketing
approach by adoptinh new technology.

I sat down in front of my computer and stumbled across some statistics about pop-up blocking software.

  • Over 8 million unique users visit Google each month - giving all of them access to their Free Pop-Up Blocking Software!
  • AOL now provides its 24 million subscribers with pop-up blocking software
  • 95 percent of all internet users surf with Microsoft's Internet Explorer, now available with a free built-in pop-up blocker
  • 5.4 million internet users subscribe to Earthlink – the first service to offer pop-up blocking programs
  • Over 2 milion users downloaded Yahoo's pop-up blocking toolbar from Download.com. And this doesn't even include the auto-installations of the toolbar every time a user installs Yahoo Messenger!
  • The "Pop up blocker" search term was queried over 500000 times on Overture in one month alone.

These stats might ‘scare’ you. And they’re here to tell you that the pop-up ads of old are no longer as useful like they used to be. But it's clear that the trouble is not in the idea of whether or not a popup will work successfully for your site. Rather, the problem lies in the evolution of Internet technology. So let’s evolve with it.

Article Series

This article is part 2 of a 3 part series. Other articles in this series are shown below:
  1. How To Boost Your Email List with PopUp ads
  2. Pop-Up Blockers - How to Turn the Table in the Ever-Changin Internet
  3. Unblockable PopUp tools for your email marketing campaign
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