David Phillips

Coming to public relations from politics, David Phillips, a founder member of Young European Democrats, began his corporate career as Public Relations Director with Lancer Boss Group.

Responsible for Corporate Affairs, International Marketing, Investor Relations, Community Affairs, Press and Media Relations he was also a member of the three strong acquisitions team. The company grew six-fold to £200 million turnover in six years with acquisitions in UK, Germany, France and Italy.

He set up Phillips And Company as a Public Relations consultancy in 1985 with clients such as SKF, Rockwell Automation, Hughes Network Systems, Tussauds, Hyster Europe, Boss Group, Bitzer and Atlet. The consultancy business was sold to Taurus PR in 1997.

He founded one of the UK's leading media content analysis and evaluation company, Media Measurement Ltd in 1992. Its advanced computer programmes for analysis of communications attracted an enviable International clientele. The company was sold in 1998. In 1994, he also developed a the Clarity Software programme for corporate relationship benchmarking with Dr. Jon White. In 1997 he was one of the first PR practitioners to use Neural Network programmes for measuring the effect of media relations on corporate drivers having designed one of the most powerful Data-mining software programmes with John Braga, a co-founder of Byte, in 1996.

In 1995, he gave the Millennium Force Lecture at the Institute of Public Relations conference, outlining a five year projection of the significance of new media and the Internet for PR practice. By 1998, he had developed on of the first Internet Reputation Management consultancies.

In 1999, he was a co-founder of Internet Reputation Services Ltd, bringing together research, monitoring and consultancy aspects of Internet Reputation Management.

Made a Fellow in 1994, David is the Chairman of the Institute of Public Relations Internet Commission and is on a number of Internet practice committees. In his spare time David is ‘Joe Green’ the industrial columnist.

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Articles by this Author

The Internet Influence

By David Phillips
Published 07/26/2007
Managing Reputation Online
Rating: Unrated

The Internet is driving a knowledge explosion. More knowledge has been accumulated by the Internet in the last five years than in the previous 50 years.

Reputation

By David Phillips
Published 07/26/2007
Managing Reputation Online
Rating: Unrated

The nature of reputation. Reputation, derived from experience and third party commendation, needs to be nurtured in order for trust to develop.

The Internet Society

By David Phillips
Published 07/26/2007
Managing Reputation Online
Rating: Unrated

There are and have been many forms of society. Religious, capitalist, communist, royalist, democratic and, now there is the Internet society. It has unique characteristics. Is about information, knowledge and communication. Is global, encourages activity and exchange and involvement round the clock.

Anyone can say and do almost anything without restraint. An uncanny knack of circumventing restraint attempted by conventional societies and a staggering ability to accept and use new technologies. Expectations of Internet users run ahead of those who stand between them and the Internet Society. Among members of the Internet Society, traditional companies have to be able to react as quickly. Creating an Internet reputation is hard for most directors of companies.

How People Use The Internet

By David Phillips
Published 07/26/2007
Managing Reputation Online
Rating: Unrated

Most of Britain’s 10 million Internet Society spend 20 hours a week on the Internet. As in all societies, everyone is different. Activities include education, entertainment, shopping and communication are all applications for use of the Internet. One third of Internet surfing at work is not work related. Interaction and communication, (excluding e-mail ) are already significant aspects of Internet behaviour and are the fastest growing applications. Subjects people look for are very much about life interest. Only 31% of UK executives feel comfortable using the Internet.

The Opinion Formers

By David Phillips
Published 07/26/2007
Managing Reputation Online
Rating: Unrated

Netzines using newsgroups and chat, sound (music), shopping and much more. Half the Internet population taking on-line news feeds. Big Internet brands are also opinion forming. Internet users like and seek its interactivity.

A Stakerholder Society

By David Phillips
Published 07/26/2007
Managing Reputation Online
Rating: Unrated

Individuals can be signed up to many different stakeholder groups. The component of the Internet that acts as silent lubricant is e-mail. Combined with newsgroups, discussion lists, Bulletin Boards and chat, e-mail provides a the means by which any person or group of people can influence events as never before. Every organisation is now porous in that its every activity can be and is exposed to public scrutiny. Once companies had control of what was said and believed about their activities. Now every stakeholder has, can and does provide knowledge and opinion freely.

Anyone can create a Web site. Unacceptable practice attracts comment, criticism and active opposition. At the same time the Internet has become the key to commercial success. It is a place to buy and sell. Organisations now have to fight for a presence in Internet Society.

Its Fast

By David Phillips
Published 07/27/2007
Managing Reputation Online
Rating: Unrated

The reputation of a company that is slow in Cyber Society must inevitably slide. Growth from 98 million on line in 1997 there will be 350 million by 2005. Over 4,000 new Web sites appear each day. Consumer on-line spending at UK sites grew from $15 in 1997 to $400 million at the end of 1999 and it is predicted to reach $1940 by 2002. Web advertising started at $500 million in 1997 and two years later was over £1750 million. Uptake of technologies. It took 38 years for the telephone to achieve 50 million users and 2.5 years for AOL chat services to achieve the same number. Technophobe reputation managers are now a corporate liability. At stake is reputation among 17 million on-line people queuing to buy Christmas presents on line at the end of the second millennium.

Technology For The People

By David Phillips
Published 07/27/2007
Managing Reputation Online
Rating: Unrated

From a position of absolutely no knowledge people now capable of many applications. Eight hundred million pages of the Web are now searchable. In 1997 that figure as 320 million. Finding information is getting faster and smarter but less comprehensive. Clever 'thinking' technologies are coming forward. Conversations with robots. Some commercial Web sites have become interactive using humanoid robots interacting with prospects and customers. Full functioning broadcast sound and video is with us, virtual reality is near, cell phones with Internet access will be a great millennium Christmas present, And, with the advent of interactive TV, the range of opportunities grow. Being late into the Internet means we can't catch up, the technology is moving away from us fast.

A Reputation For Responding

By David Phillips
Published 07/27/2007
Managing Reputation Online
Rating: Unrated

Maintaining customer loyalty and building a reputation for service with Internet users is dependant on being able to interact with people. 40% of e-mail questions to company sites are left un-answered. Companies loose customers because they do not respond. Creating and re-creating the value of intellectual properties and brands is an issue. Dynamic Internet reputation management is becoming significant.

Newsgroups, Chat and Cybercast

By David Phillips
Published 07/27/2007
Managing Reputation Online
Rating: Unrated

Internet newsgroups, chat and Newscasts are nice places for ordinary people talk about ordinary things. It is a place where anyone can ask if there is a kindred spirit with the same interests and because the Internet is so big, there always is. Over 30% of netzines use the Internet for communication excluding e-mail. The reputation of products and brands are much maligned in newsgroups. Consumers go to newsgroups to find out about products and service from other customers. Most users learn this at an early stage, come to rely on trusted sites.

Newsgroups can be damaging and malicious comment can spread like wild fire. Interjecting a posting into a newsgroup is akin to interrupting a conversation in a pub. People dislike getting unsolicited e-mails. To be effective, you have to use the right netiquette.

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