How to Create Passionate Customers
The problem with a lot of on-line business is that they don't really think about creating passionate customers. But they should be; so here are a few ways you can do so:
Give an appropriate customer support
This seems like common sense but most companies lack good support. You should always go to far extents to keep your customers happy and in some cases that even means refunding money or giving a free month of service. In most cases all it really takes to provide excellent customer support is to make sure you listen and fix their problem as soon as possible.
The other thing you will learn about support is that the larger you grow, the quicker you will find out that you can't please everyone. This doesn't mean that you shouldn't try to provide excellent support, instead you'll need to try harder.
Give away freebies
T-shirts, yoyos, bouncy balls, and pens are just of few of the free things you can give away to keep your customers happy and passionate. From attending multiple conferences I have learned that the best free stuff to give away is something that people will use on a regular basis such as mouse pads, monitor cleaners or high quality t-shirts.
Many times your competition is also going to be giving away free stuff so you have to do something special and outstanding. One example that comes to my mind is a company called Best of the Web that gives away quality t-shirts for men and women which really makes people passionate about their company because they catered both sexes when others did not.
Ever so often you will end up having some customers that will try and get more out of you than they are paying to for. If they are trying to get something more that only takes an extra five minutes you may want to consider doing it because this is going to lead them becoming passionate. Just be careful when doing this because at some point you are going to have to draw the line or it will become costly for you.