Managing Reputation Online
Increasingly this broth threatens brands and corporate reputation and needs professionalism to immunise or doctor the effects of the brew.
The news vendors in cyberspace are often the big entry Portals and ISP’s. Some of these publications break stories as they happen and do not wait until the print version hits the streets. Immediate response to stories is now open for all and letters to the editor come in the shape of e-mails by the hard disc full.
The PR virtues of knowing the journalist and building an effective PR relationship is as important as ever.